Brand Attributes
Each project starts with the understanding of the brand's uniquesness. These are the core values we connect with the brand.


Moodboard
We set the tone using a moodboard that depicts the feel of the brand


Exploring Concepts

We found some very different directions to go in. Then we explored and refined them


Evolving the Chosen Option​​​​​​​
We went over the options and had finally reached a clear winner


Colour Palette Explorations

Typography Explorations


Finalising the Logo


Logo Usage

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